Freya Lingerie and Ashley James Make A Splash for Charity
Freya
Lingerie and Ashley James Make A Splash for Charity
Freya and
Ashley James support the #icebucketchallenege
Freya has teamed up with the beautiful
Ashley James for the #icebucketchallenge to help raise money for the Macmillan
Cancer Charity. Wearing nothing but a Freya swimwear collection, Ashley James
stands on the rooftop of The Sanctum Hotel, Soho awaiting her early morning
splash of ice cold water!
Ann Marie Manley, Head of Marketing at
Freya said: “We are always fundraising at the Freya HQ, but felt this would
be a fun viral campaign to get involved with – as it has already caused quite a
stir in the US with the bikini clad stars we hope to raise awareness of the
charity in the UK through our social outreach. So, if you do share the
#AsCoolAsFreya Ice Bucket Challenge video, please be sure to donate to
Macmillan. We would love to say a huge thank you to Ashley for daring to wear a
Freya bikini and shower in ice cold water.”
Freya love to
keep up to date with the trends and so being the first lingerie and swimwear
brand to get involved in the viral charity campaign will hopefully boost the
donations for Macmillan! You can find the video of Ashley in her Freya bikini
taking part in the Ice Bucket Challenge on our Facebook, Twitter, Instagram and
You Tube pages - @Freyalingerie! Ashley has challenged Lilah Parson, Sarah Jane
Crawford and Kelly Brook to be the next Ice Bucket
Challengers!
Freya hope to
raise plenty of cash with this super cool challenge, a release will follow with
the total amount of money raised by Freya.
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